tag:blogger.com,1999:blog-78821499863612251142024-02-07T12:14:17.499-08:00Bren ESM 437-440: Environmental WritingBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-7882149986361225114.post-20012096380629705862009-10-29T17:00:00.000-07:002009-10-30T13:38:26.669-07:00The art of GP Posters!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP6-0-55JiuJJDf7JLTvUM4otSAp5kNEjgui3cDZjoa40BCHR-haadV8CXAH_Dei7UTCL4Fc6CZCTl1ZLjWg13CVtg1eT0hlnSVHwo5PXn_uuYY0rGz7PtVmjqfgrdmcBq9rBq_AcqFltk/s1600-h/art+of+p.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 117px; height: 170px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP6-0-55JiuJJDf7JLTvUM4otSAp5kNEjgui3cDZjoa40BCHR-haadV8CXAH_Dei7UTCL4Fc6CZCTl1ZLjWg13CVtg1eT0hlnSVHwo5PXn_uuYY0rGz7PtVmjqfgrdmcBq9rBq_AcqFltk/s320/art+of+p.jpg" alt="" id="BLOGGER_PHOTO_ID_5398490829237960002" border="0" /></a>Today was our last day of class...<br /><br />First and foremost, we all get A's!<br /><br />And a very important question was addressed: what do you do when your voice doesn't work for class?<br />Monica beautifully guided our class in silence, while Aaron Sobel led our class discussion on GP posters.<br /><br />For the GP poster discussion we took a field-trip to the third floor where last year's posters are displayed.<br /><br /><span style="font-weight: bold;">Here are the questions we considered when looking at each one:</span><br />-Where does your eye fall first?<br />-Do we like the layout/ design?<br />-Do we like the <span style="color: rgb(51, 204, 255);">c</span><span style="color: rgb(255, 0, 0);">o</span><span style="color: rgb(102, 51, 255);">l</span><span style="color: rgb(255, 153, 0);">o</span><span style="color: rgb(153, 0, 0);">r</span><span style="color: rgb(102, 0, 204);">s</span>?<br />-Do we like the <span style="font-size:180%;"><span style="font-family:webdings;">font</span></span>?<br />-Is it too busy/ cluttered?<br />-Is there enough white space?<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8QBiG218hoBB28owTTg6Y3mW6uVcT0Fc0qmowCaG-tYw5IcrLh2a4GvOTqDDQTM8YtoKjHTCGvQYgTluyXG7x2BE_U6BGAOOHg8MXJ5Eh5YxbF49uXMTJMRYwW28dm8txgGv0z_J0PEMC/s1600-h/Picture+2.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px; height: 134px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8QBiG218hoBB28owTTg6Y3mW6uVcT0Fc0qmowCaG-tYw5IcrLh2a4GvOTqDDQTM8YtoKjHTCGvQYgTluyXG7x2BE_U6BGAOOHg8MXJ5Eh5YxbF49uXMTJMRYwW28dm8txgGv0z_J0PEMC/s200/Picture+2.png" alt="" id="BLOGGER_PHOTO_ID_5398492157680277218" border="0" /></a><br />-Do we understand what information the poster is trying to convey?<br />-Is there a better representation of how they could convey the information?<br />-Does the poster have flow?<br />-Do the maps have a legend? Are they clear?<br />-Do we have to spend more than a minute trying to analyze the data ourselves?<br /><br /><span style="font-weight: bold;">Important points:</span><br />1. For posters, the <span style="font-style: italic;">graphics</span> will draw us in first, and the text is secondary.<br />2. Use <span style="font-style: italic;">font</span> to your advantage.<br />3. Be <span style="font-style: italic;">short and sweet </span>with the results, focus on the recommendations.<br />4. When possible, try to represent your point <span style="font-style: italic;">visually</span>.<br />5. Is your poster <span style="font-style: italic;">sexy</span>? And is it <span style="font-style: italic;">SIMPLE</span>?<br /><br /><span style="font-weight: bold;">Tools:</span><br /><a href="http://www.colorbrewer.org/">www.colorbrewer.org</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFlb-4txVYBTmEbKFnIXC-SJ-y36zqYCNKpnObRhAPP36kl9cfYXalxDNqhCPDYHjXbPuyZDa521Cz1Z5UVbghyphenhyphenj8XBkzvQuqTZwAD3ss-CNVw__gksbGPiUeBhLjm2wghkQbLF97tDW7/s1600-h/Picture+1.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 202px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFlb-4txVYBTmEbKFnIXC-SJ-y36zqYCNKpnObRhAPP36kl9cfYXalxDNqhCPDYHjXbPuyZDa521Cz1Z5UVbghyphenhyphenj8XBkzvQuqTZwAD3ss-CNVw__gksbGPiUeBhLjm2wghkQbLF97tDW7/s320/Picture+1.png" alt="" id="BLOGGER_PHOTO_ID_5398489978312407026" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />iWork Pages<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD-6PhKDj300Zsh_hH1lOotj21z7JSigKdZ7KHSh-Hw099g4QxNIiOVOHFC8VRnO3uNMrprQR1CF2X6xTmVxvsbfR7MuRqka_byElBCJbsSIzOcm_OIEWHZ_fjtT_vQbHilezs1neDhsB5/s1600-h/pages.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 107px; height: 107px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD-6PhKDj300Zsh_hH1lOotj21z7JSigKdZ7KHSh-Hw099g4QxNIiOVOHFC8VRnO3uNMrprQR1CF2X6xTmVxvsbfR7MuRqka_byElBCJbsSIzOcm_OIEWHZ_fjtT_vQbHilezs1neDhsB5/s320/pages.jpg" alt="" id="BLOGGER_PHOTO_ID_5398490134841777234" border="0" /></a>iWork Keynote<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEvm81_hmErKoqf01LWy1Zy2W_awg2kpqSHPmn9D0e7b51CR_CFo8qp1IYxFXYiRvq8WvrtVy78lxtMvHrVSG9Uerb7u7sTWZD760xorJnh4ayOJneWIOM1rGYjDwQ183vOKr51vzGzy7m/s1600-h/keynote.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 138px; height: 138px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEvm81_hmErKoqf01LWy1Zy2W_awg2kpqSHPmn9D0e7b51CR_CFo8qp1IYxFXYiRvq8WvrtVy78lxtMvHrVSG9Uerb7u7sTWZD760xorJnh4ayOJneWIOM1rGYjDwQ183vOKr51vzGzy7m/s320/keynote.jpg" alt="" id="BLOGGER_PHOTO_ID_5398490391117940418" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br />~Lydia LeclairBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-64133472890252418122009-10-28T14:51:00.000-07:002009-11-10T08:20:31.740-08:00I wish that I knew what I know now. - By Shannon Murray<p style="font-weight: bold;" class="MsoNormal"><br /></p> <object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/DYPTX12L5Uw&hl=en&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DYPTX12L5Uw&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="265" width="320"></embed></object><p style="font-weight: bold;" class="MsoNormal"><br /></p><p style="font-weight: bold;" class="MsoNormal"><br /></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">1) Less can be more</p> <p class="MsoNormal"><span style=""> </span>-How can you convey your thoughts in the least amount of words?</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">2) Make life easier for yourself</p> <p class="MsoNormal"><span style=""> </span>-Keep your own bibliography from the beginning- Don’t wait until the end</p> <p class="MsoNormal"><span style=""> </span>-Organize your papers in a folder</p> <p class="MsoNormal"><span style=""> </span>-Think of a smart way to save and organize your files</p> <p class="MsoNormal"><span style=""> </span>-List assumptions/limitations from the start</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">3) Don't do too much too soon</p> <p class="MsoNormal"><span style=""> </span>-Find your balance</p> <p class="MsoNormal"><span style=""> </span>-Remember that things change all the time at a moment’s notice</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">4) If you get stuck, ask for help.</p> <p class="MsoNormal"><span style=""> </span>-Use your group mates to your advantage</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">5) Avoid being too much of an expert</p> <p class="MsoNormal"><span style=""> </span>-Don’t assume your client will act in a certain way</p> <p class="MsoNormal"><span style=""> </span>-Don’t let your assumptions change your actions</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">6) Don’t send an email when you are mad</p> <p class="MsoNormal"><span style=""> </span>-Talk about conflicts face to face</p> <p class="MsoNormal"><span style=""> </span>-“Don’t get in a pissing contest with a skunk”</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">7) Ignore the Bad and Praise the Good</p> <p class="MsoNormal"><span style=""> </span>-Don’t be stingy with your compliments</p> <p class="MsoNormal"><span style=""> </span>-Keep things in perspective- The process is important</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">8) Be prepared for criticism<br /></p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">9) The Defense</p> <p class="MsoNormal"><span style=""> </span>-Goes by quickly</p> <p class="MsoNormal"><span style=""> </span>-Do try to jump in and answer something early- Challenge yourself</p> <p class="MsoNormal"><span style=""> </span>-Be prepared for any kind of comment</p> <p class="MsoNormal"><span style=""> </span>-Again, simpler is better</p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">10) The (non) DoubleTree presentation</p> <p class="MsoNormal"><span style=""> </span>-Expect the unexpected</p> <p class="MsoNormal"><span style=""> </span>-Practice eye contact- Who are you going to look at</p> <p class="MsoNormal"><span style=""> </span>-Pauses are not as long/horrible as you think</p> <p class="MsoNormal" style="margin-left: 0.5in;">-Be confident in your performance, before, during and after even if you have <span style=""> </span>to pretend.<span style=""> </span>'Fake it till you make it.'</p> <p class="MsoNormal" style="text-indent: 0.5in;">-Graciously accept congratulations</p> <p class="MsoNormal" style="text-indent: 0.5in;">-Better to leave things out than try to rush.</p> <p class="MsoNormal"><span style=""> </span></p> <p class="MsoNormal"><br /></p> <p class="MsoNormal">11) Pick your battles</p><p class="MsoNormal"><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal">-Jamie Gibbon<br /></p>Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-42161558326133539222009-10-28T14:20:00.000-07:002009-10-28T14:55:49.347-07:00Data Visualizations Part II: Compelling Presentations <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/JG/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Braggadocio; panose-1:4 3 11 7 13 11 2 2 4 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">Step 1:<span style=""> </span>Develop One Big Idea<o:p></o:p></b></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">
<br /></p><p class="MsoNormal">Don’t let your main message get lost in the clutter.</p><p class="MsoNormal">
<br /></p><p class="MsoNormal">
<br /></p><p class="MsoNormal">
<br /></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><b style="">The TED Commandments<o:p></o:p></b></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">1) Rehearse but act spontaneous- Don’t be a robot: Engage, don't recite.</p> <p class="MsoNormal"><span style=""> </span>Focus on the message, not the individual words</p> <p class="MsoNormal"><span style=""> </span>Audiences will not notice <i style="">most </i>mistakes</p> <p class="MsoNormal">2) Provide Revelations- Tell the audience something they didn’t know.</p> <p class="MsoNormal">3) Show vulnerability- No one is perfect and not every presentation goes well</p> <p class="MsoNormal">4) Don't be tedious- No one likes a boring speaker</p> <p class="MsoNormal">5) Change the world- Make it the BEST PRESENTATION EVER!<span style=""> </span></p> <p class="MsoNormal"><span style=""> </span>Communicate your enthusiasm</p> <p class="MsoNormal"><span style=""> </span>Sell your message</p> <p class="MsoNormal">6) Don’t use bullet points.<span style=""> </span>Create a presentation, not a document.</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal"><b style=""><u>
<br /></u></b></p><p class="MsoNormal"><b style=""><u>Presentation Design<o:p></o:p></u></b></p> <p class="MsoNormal"><b style=""><u><o:p><span style="text-decoration: none;">
<br /></span></o:p></u></b></p> <p class="MsoNormal">Ask yourself: What would I want to see if I was in the audience</p> <p class="MsoNormal">Create a story with a clear beginning, middle, and end.</p> <p class="MsoNormal">What is missing? What is unnecessary?</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">Props can be used if you are comfortable with them. (Brains in a jar, not dead fish in a bowl)</p> <p class="MsoNormal"><b style=""><u><o:p><span style="text-decoration: none;">
<br /></span></o:p></u></b></p> <p class="MsoNormal"><b style=""><u>Slide Design<o:p></o:p></u></b></p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">The Bullet Laws<o:p></o:p></b></p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal">Use sparingly</p> <p class="MsoNormal">Write headlines- not sentences</p> <p class="MsoNormal">Use parallel structure-(Length, verb/noun choice, font size)</p> <p class="MsoNormal">Avoid sub-bullets</p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">Alternatives to bullets<o:p></o:p></b></p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal">Flow chart</p> <p class="MsoNormal">Single word or short phrase</p> <p class="MsoNormal">Compelling images- Draw the audience’s attentions</p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal"><b style="">
<br /></b></p> <p class="MsoNormal"><b style="">Layout<o:p></o:p></b>
<br /></p><p class="MsoNormal">Consistency is key (<span style="color: rgb(155, 187, 89);">Color<span style="color: rgb(0, 0, 0);">,</span></span><span style="color: rgb(152, 72, 6);"> </span><i style="">Format, </i><span style="font-family:Braggadocio;">Font</span>, <span style="font-size:22pt;">Size)<o:p></o:p></span></p> <p class="MsoNormal">Test out colors</p> <p class="MsoNormal">Where does the eye go first?<span style=""> </span>Contrasting colors, shapes</p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/JG/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--><b style=""><u><span style=";font-family:Cambria;font-size:12pt;" >Monica’s Take Away Message:</span></u></b><!--EndFragment--> </p> <p class="MsoNormal"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal">Convince Me!</p><p class="MsoNormal">
<br /></p><p class="MsoNormal">-Jamie Gibbon
<br /></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><o:p> </o:p></p><!--EndFragment--> Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-78907236075783647642009-10-23T15:20:00.000-07:002009-11-10T08:24:05.311-08:00Data VisualizationExample websites:<br />www.infosthetics.com<br />www.informationisbeautiful.net<br /><span style="font-weight: bold;">Think Visually</span><br /><br />The new Visual Consultant in the communication center – Aaron Sobel<br /><span style="font-weight: bold;">Examples of great visuals:</span><br /><br />http://infosthetics.com/archives/2009/10/50_years_of_space_exploration_in_one_infographic.html<br />Shapes are important, if you’re going to use color make sure it has a purpose. Captions are crucial, need to be thought out.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhnNNmmbmMvjHPhRkiV2rNYOY60C6ufiESe3Pw5Q1FJVsTf_YFa_pRpRW_-sXEni8bqUz5aPOiPCfvqREXdWqBBkfP2rfz-045lULxuVuBLHNuBSWmkeSi05GbnU_3hTkGtNLnRes9jlUe/s1600-h/stoc.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 160px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhnNNmmbmMvjHPhRkiV2rNYOY60C6ufiESe3Pw5Q1FJVsTf_YFa_pRpRW_-sXEni8bqUz5aPOiPCfvqREXdWqBBkfP2rfz-045lULxuVuBLHNuBSWmkeSi05GbnU_3hTkGtNLnRes9jlUe/s320/stoc.jpg" alt="" id="BLOGGER_PHOTO_ID_5395925483451714082" border="0" /></a><br /><span style="font-weight: bold;"></span><br /><br />http://infosthetics.com/archives/2009/09/stoc_stock_exchange_planetary_system.html<br />May be too complex for the average reader but may be a valuable tool for experts.<br /><br /><span style="font-weight: bold;">Take aways from Duarte – Slide-ology </span><br />(pg 67) Multiple colors can be distracting. Get rid of the noise. Consider who your audience is and what your intent is for the data.<br />69- Anchors can help point out significance in a slide (color differentials, arrows, highlights)<br />70-Using imagery to convey take away message, a picture instead of a graph<br />135 – make sure pictures represent the topic, don’t use pies in a non-pie presentation<br /><br /><span style="font-weight: bold;">Bren Group projects:</span><br />Bar graphs are good at displaying relationships, pie charts for proportion<br />Color schemes are important<br />Images should be able to stand alone to be understood without entire poster. Understanding the significance of the figure depends on the explanation in the slide. Titles need to be informative.<br /><br />What is the proper design around order? Top left flowing to bottom right. ( Monica says that an all encompassing image in the center can really help focus the reader's vision on what is critical in your poster)<br />Do not want the reader to have to interpret what our figures are trying to say…be clear.<br /><br />Be careful using images that could have secondary meanings…(a funnel, leads to a beer bong). Also do not put too much information into the poster.<br />Use colors to help draw the readers eye to the crucial points in figures.<br /><br /><span style="font-weight: bold;">Monica’s take away “We want our data that we are reporting to be understood pretty much instantaneously.”<br /></span><br />-Aaron WdowinBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-77380113558545465272009-10-20T20:25:00.000-07:002009-10-20T20:26:48.475-07:00Introductions & ConclusionsOctober 20, 2009 Blog<br />WRITING INTRODUCTIONS<br />What do we expect to find?<br />- Background<br />- Context<br />- Significance -Why should we care?<br />- Thesis<br />- Rationale<br />- Expanded message statement<br />- Methods<br />- Objectives<br />- Scope<br />Need to explain where this work fits in with the larger world, i.e. what gap are we filling? This may be addressed in the context, significance and scope.<br />How do objectives and rationale differ? Objective is “what” and rationale is “why.”<br />Cuyama Group Project Intro – Discussion/analysis<br />As a group we found the Intro too short and didn’t address the problem statement sufficiently. There is plenty of background and context, but not a lot of rationale, methods or objectives.<br />Need to be aware of tense – any tense can be used, but it needs to be consistent.<br />“It is anticipated” – don’t use! It’s ok to use “we,” and it is commonly accepted to use “we”.<br />The Zurich Project <br />The report’s entire first chapter addresses all the parts of the introduction with subheadings, making the structure very clear. <br />Cuyama Brief<br />The intro was better, but there was still no clear problem statement.<br />Fisheries Brief<br />Very clear problem statement. But the spacing was distracting. The sentence structure consists of long lists. The language is too technical, too many buzz words. We are not sure who the audience is supposed to be - it seems like it should be a lay audience.<br />“distancing yourself from a claim” – tends to happen when you’re not certain of the claim you’re making, or if you have the authority to make that claim. It results in a lack of clarity.<br />Short sentences can be really powerful, and sentence variation is important.<br />Also, the intro doesn’t seem to address all the issues up front, more detailed reading is required.<br /><br />GP Presentation<br />One way to structure our presentations for both audiences (the defense ande public presentation) is to ask a question.<br />How can we make fishery management better?<br />Why are fisheries failing?<br />(Cuyama) – How does human land use impact connectivity and conservation?<br /><br />EDF’s Fisheries Brief<br />Intro paragraph – includes numbers and stats. This is not objective, it’s presenting an opinion, but once you have your data you can take a stance. It answers: who, what, when where how why more or less. No specific problem statement, but we know what the problem is.<br /><br />WRITING CONCLUSIONS<br />Conclusions are really important because often it’s all people read.<br />What does the reader look for?<br />- The point<br />- Results<br />- Significance/implications – this often gets left out! (so what? And make it sexy!)<br />- Recommendations<br />- Call to action<br />- Future direction/further research<br />- Address the “promises you made” in the intro (e.g. how to fix a problem)<br /><br />NB – don’t bring up new ideas that you haven’t addressed throughout the paper<br />Cuyama conclusion<br />We found the bold, bulleted points to be an ineffective way of communicating their results<br />The term “general statements” doesn’t demonstrate confidence<br />A brief intro to the conclusion would be appropriate.<br />The 4 general statements they found were an accomplishment, but their framing of the points could be stronger. Perhaps they could have bolded their recommendations that follow from the findings. <br />Demonstrate features and benefits when you’re writing (think of the “so what” when you’re selling).<br />We could have written: “Loss of riparian habitat will continue to occur if there is further development”<br />or, “Active restoration is needed to preserve XYZ.”<br /><br /><br />-Amelia NudingBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-69719666108602831672009-10-15T18:16:00.000-07:002009-10-15T18:36:04.856-07:00Art of Possibility and Mission Statements<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 10"><meta name="Originator" content="Microsoft Word 10"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CJosh%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml"><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="City"></o:smarttagtype><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> </w:Compatibility> <w:browserlevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if !mso]><object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id="ieooui"></object> <style> st1\:*{behavior:url(#ieooui) } </style> <![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 268435456 0 0 -2147483648 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} /* List Definitions */ @list l0 {mso-list-id:767313735; mso-list-type:hybrid; mso-list-template-ids:-1113182202 -214024672 67698691 67698693 67698689 67698691 67698693 67698689 67698691 67698693;} @list l0:level1 {mso-level-start-at:0; mso-level-number-format:bullet; mso-level-text:-; mso-level-tab-stop:.5in; mso-level-number-position:left; text-indent:-.25in; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @list l0:level2 {mso-level-number-format:bullet; mso-level-text:o; mso-level-tab-stop:1.0in; mso-level-number-position:left; text-indent:-.25in; font-family:"Courier New";} @list l0:level3 {mso-level-number-format:bullet; mso-level-text:; mso-level-tab-stop:1.5in; mso-level-number-position:left; text-indent:-.25in; font-family:Wingdings;} ol {margin-bottom:0in;} ul {margin-bottom:0in;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> <![endif]--> <p class="MsoNormal"><b style="">~ The Art of Possibility </b><st1:city><st1:place><b style="">Reading</b></st1:place></st1:city><b style=""> ~<o:p></o:p></b></p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Read it after graduation when you don’t know what to do with yourself.</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Why was it recommended?</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->In business communications we often have a one-track mind with communication, that being efficient, direct.<span style=""> </span>Based on your job title, money earned, etc</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Book changes that ideology: Being a <i style="">contribution</i>.</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Giving yourself an ‘A’</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Already envision yourself accomplishing whatever you want to accomplish</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Book example is about writing a letter to yourself at the beginning of class, envisioning you having an ‘A’ at the end.</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Being a <i style="">contribution</i></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Think in terms of what have I accomplished or contributed instead of how much did I get done compared to someone else</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Can be valuable now in Group Projects.<span style=""> </span>Rather than: did I do as much as so and so?, think what did I contribute to the project</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Helpful in getting people on board with a project and wanting to contribute</p> <p class="MsoNormal" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;"><span style="">§<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Monica’s example of working in a “no excuses” environment</p> <p class="MsoNormal" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;"><span style="">§<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Later wanting to be involved and contribute once explained that she was a part of the company’s mission – rather than just another worker</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->No “leading chair”</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Flips management upside down, believing that everyone can make a contribution and giving the opportunity for others to do so</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Being open to outside ideas, regardless of station.<span style=""> </span>Empowering others.</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Rule Number 6</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Don’t take yourself so damn seriously.</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Things come up, sometimes deadlines aren’t met (by you or a group member) </p> <p class="MsoNormal" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;"><span style="">§<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Keep in mind what you <i style="">were</i> able to accomplish</p> <p class="MsoNormal" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Wingdings;"><span style="">§<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Possible to get non-contributors to get more involved by changing their mindset to being a part of the project rather than just a worker on a project </p> <p class="MsoNormal" style="margin-left: 0.25in;"><o:p> </o:p></p> <p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">
<br /></b></p><p class="MsoNormal"><b style="">~ Mission Statements ~</b><o:p></o:p></p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Lead off by framing the issue, giving background, etc…</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Then present the solution or what the point of your paper/argument/presentation is.</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->Use precise, cogent language to get to the theme or mission of you paper early on (before your reader/audience loses interest)</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->The more you explain your topic (ex. group project), the better you will be able to articulate your topic to varying audiences</p> <p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="">-<span style=";font-family:";font-size:7pt;" > </span></span><!--[endif]-->General breakdown of in-class mission statement example (need to be included in Abstract and discussed in the introduction):</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Topic/definition</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->General background</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Targeted/relevant background</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Research gap/problem statement</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Method</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Scope</p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7pt;" > </span></span></span><!--[endif]-->Outcome</p>
<br /><span style="color: rgb(102, 102, 102);">-- Josh Uecker</span>
<br />Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-67707709186403556172009-10-14T10:04:00.000-07:002009-10-14T10:07:33.108-07:00Audience assessment for Group Project - 10/13<span style="font-weight:bold;">What is intriguing about the group projects we selected? </span><br /><br />Similar topics or similar advisor<br />Clear methodology –Well developed framework with clearly defined results<br />Strong/clearly written Abstract / Executive Summary<br />Thorough analysis (CBA, Survey, Legal)<br />Convincing presentation (a topic we’re interested in, well dressed) Well written report<br />Good quantifiable results (backed up with data)<br />Applicability (methods and scope)<br />Negative:<br />Example of using language that was too area of study specific (GRE appropriate vocabulary)<br /><br /><span style="font-weight:bold;">Audience Analysis: </span><br />Which audience members will have read your report before your presentation? Very few<br />-Therefore presentation is important to convey message clearly and simply<br />-It is critical to write a strong executive summary and abstract<br />-If your project or pieces of the project will be used/distributed to client’s company be sure to direct writing style towards that audience<br /><br /><span style="font-weight:bold;">The Desires of the Client vs. Advisor </span><br />Seem to be very different expectations – we will need to address these in tandem<br />Client – has specific wants and needs from the results of project. (should direct presentation to client’s needs)<br />Advisor – wants to ensure the project is well defined and has clearly structured goals for project<br /> -The GP Process<br /> -Quality Deliverable<br /> -Learning <br /><br /><span style="font-weight:bold;">Different sections of report might have different functions</span><br />Overall report – most technical <br />Abstract and Executive summary – start to be broader<br />Bren Defense, Project Brief, Public Presentation –most broad<br /><br />-Aaron WdowinBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-16948755143103539862009-10-08T17:00:00.000-07:002009-10-30T13:14:38.055-07:00Environmental Communication<span style="font-style: italic;">According to Wikipedia...<br />Environmental communication refers to the study and practice of how individuals, institutions, societies, and cultures craft, distribute, receive, understand, and use messages about the environment and human interactions with the environment. This includes a wide range of possible interactions, from interpersonal communication to virtual communities, participatory decision making, and environmental media coverage. Environmental communication as an academic field emerged from interdisciplinary work involving communication, environmental studies, environmental science, risk analysis and management, sociology, and political ecology. </span><br /><br />Today we looked at examples of REPORTS.<br /><span style="font-weight: bold;"><br />The primary goal</span> of a report is to <span style="font-weight: bold;">inform</span>. It is a synthesis and <span style="font-weight: bold;">summary of complex issues</span> to be read by an audience (large or small, broad or narrow) with potentially different backgrounds. Reports can <span style="font-weight: bold;">advocate a desired action</span>, as well as <span style="font-weight: bold;">report findings</span>; they can be used for outreach campaigns, to get funding, or as a press release.<br /><br /> <span style="font-weight: bold;">Audiences</span> can include: general public, experts, stakeholders, the press, internal workers, or subordinates.<br /><br /> When looking at reports, we first considered the <span style="font-weight: bold;">general layout</span>.<br />How is the information presented? Are there pictures, side bars, boxes, maps, a highlighted message statement?<br /><br /> Next, we used the introduction (or first paragraph) to determine the intended <span style="font-weight: bold;">audience, main message, effectiveness, the call to actions</span>.<br /><br />A. <span style="font-weight: bold;">General assumptions</span>: If there are numbers or statistics, the intended audience may be scientists, or people who are somewhat more technical. The report (or press release example we looked at) may have an emotional appeal, intended for the general public to get them hooked and engaged.<br /><br />Press releases:<br />-get right to the point (front load message early in the document)<br />-immediately let you know what the focus is<br />-captures the audience with emotional appeal<br />-sometimes a call for action<br /><br />B. <span style="font-weight: bold;">Sidebars</span> or boxes are used to summarize information, or to include information that did not fit into the text but is important.<br /><br />C. <span style="font-weight: bold;">Framing</span>: say what you are going to tell your audience, tell them, and then tell them what you told them<br /><br />D. <span style="font-weight: bold;">ABC</span>: Always Be Closing: always have a purpose for writing!<br /><br />E. When presenting information, you want to make it <span style="font-weight: bold;">exciting and interesting</span>. If the audience is mixed, you want a presentation that they can absorb and invest in. It is crucial to <span style="font-weight: bold;">make complex content more interesting</span>.<br /><br />F. Many times reports answer the following questions: What is the main consequence? If nothing were done, what would be the outcome? What's the worst possible scenario?<br /><br />G. With mixed audiences, lead with your $money$ statement.<br /><br /><span style="font-weight: bold;">Report analysis activtiy</span><br />Read the introduction of the document...<br />1. What is the main message/ purpose?<br />2. What is the target audience?<br />3. What assumptions do the authors make about the audience need?<br />4. How does language communicate these decisions/ assumptions?<br /><span style="font-style: italic;">Additionally, we addressed the following questions</span>:<br />Is there a call to action?<br />How effective are titles and headings?<br />What is the audience expectation?<br />How does the use of images enhance the message?<br />Does the report clearly state a problem? Do they suggest a solution?<br /><br />*For an excellent example of a report <span style="font-weight: bold;">read</span>: Evaporative demand, transpiration, and photosynthesis: How are they changing? [Week 3 Discussion Forum: Reports- EGU conference abstract]<br /><br /><span style="font-weight: bold;">Take away message:</span><br />When writing reports, it is important to consider how language used affects your audience. Additionally, assumptions affect the effectiveness of your conclusion and presentation.<br /><br />~Lydia LeclairBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-63660630835002563542009-10-07T10:43:00.000-07:002009-10-14T11:18:49.939-07:00Communicating your message, writing with style<span style="font-weight: bold;">Resumes</span><br />Activity: Resume from former Bren student and Josh were examined by class to draw attention to key elements that should be present in our resumes.<br /><br />Important info learned from the examination of the resumes:<br /><ul><li>Highlight one’s specialization, leadership activities, and relevant training</li><li>Do not use paragraphs in resume- instead use bullet points</li><li>Listing sports related activities/participation is not generally done unless it is used to highlight your leadership skills (i.e. team captain) and/or your ability to work in teams. However, it is necessary to carefully frame sport(s) involvement to make it relevant to job posting. Could potentially give you an edge.</li><li>Account for at least the last five years of employment/volunteering- it is not necessary to account for a gap in employment if it was over five years ago.</li><li>Use verbs such as led, directed, managed, etc. when summarizing your role at previous job.</li><li>Emphasis constantly should be changing to fit job applications</li><li>Under the skills and interest section do not list office suite and ability to use browsers as skills- instead list specific computer programs (relevant to job posting). Use words such as: advanced skills, expertise, advance proficiency, familiar with, etc. to notify employer of your skills.<br /></li></ul>Activity: After resume examination the class spent approx.10 minutes to review a class mates resume.<br /><br /><span style="font-weight: bold;">Cover letters</span><br /><br />Activity: Cover letter from former Bren student was used as an example on how exemplary cover letters should read.<br /><br />Important information learned from examining the cover letter:<ul><li>All good cover letters should have strong opening sentences.</li><li>Highlight within cover letter one’s graduate work, strong leadership skills, strong writing skills (i.e. proposals that were granted funding), professional experience, and team member qualities.</li><li>Keep consistency throughout cover letter (i.e. formatting, etc.)</li><li>It is not recommended to use strong language such as “If you agree I am a strong candidate…” as it might come across to employer as too aggressive.</li><li>Giving resume reviewer a specific time frame to when best contact you should not be done.</li></ul>Activity: Class spent the last minutes of class reviewing classmates cover letters<br /><br /><br /><span style="color: rgb(153, 51, 153);">-</span><span style="color: rgb(153, 51, 153); font-weight: bold;">Grizelda Soto</span>Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-5059008755467223022009-10-04T16:17:00.000-07:002009-10-14T11:19:46.846-07:00Job Applications: Writing Samples<strong>October 1, 2009</strong><br /><br />When composing a writing sample, highlight what the job announcement is actually looking for.<br /><br />Pick out key verbs and mimic them in your resume (coordinate, organize, etc.)<br /><br />Get a sense of the size and location of the organization.<br />- Switched and evaluated job announcements.<br /><br />Look at mission statement and pull out key words/phrases to show that you live by the company’s image and contribute to their cause (personify the image).<br />- Switched and evaluated writing samples for applicability.<br /><br />What to do when writing sample argues a strong point of view – frame as committed to the issue, can include a statement at the beginning of the writing sample stating the purpose of the paper and desired outcomes for the audience.<br /><br />Resumes: example of a unique layout; highlight your education first in bold; strong verb usage (coordinate, outreach, develop, oversee, implement, established and maintained – indicate management); brief descriptions.<br /><br />TAKEAWAYS<br />- Carefully review job description – highlight and pick out words, influence app materials.<br />- Personify the company you are applying for – visualize yourself as already having the job.<br />- Classmates are a great resource for writing/editing.<br /><br />Bring and review cover letters and message statements on Tuesday (post to Gauchospace) .<br /><br />--Katie RileyBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-78835031647864546052009-10-01T15:55:00.000-07:002009-10-01T16:13:53.022-07:00Targeted Communication<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CLaura%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CLaura%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CLaura%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> 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font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; color: rgb(0, 153, 0);"><b style="">Considering the people who will read your writing- In terms of applying for jobs</b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style="">
<br /></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style=""><o:p> </o:p></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; font-weight: bold; color: rgb(0, 153, 0);">Need to understand your topic and discover your message</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">To get a job: (1) know somebody, (2) targeted communication- what do you think they are looking for?</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-weight: bold; color: rgb(0, 153, 0);">Assess your target</span>
<br /></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"> Imagine what a day in the life of your audience members looks like- what type of language is most effective for them? Where do they live? Why are they reading your job application? How much time/emotional energy do you think they are going to invest? What drives them, what’s their passion? What keeps them up at night? How can you solve their problem? How might your audience resist?</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">Plan to write to someone very busy so make your point clear and concise. </p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">Do the thinking for them, make the connections, and make it easy for the reader.</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style="">Two sides: not just the audience, also the speaker/writer. How do you affect this communication?<o:p></o:p></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">Think about relevant stories you have to tell, maybe to come up in the interview; things that will connect you to the other person.</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="color: rgb(0, 153, 0);">Consider your role in information delivery</span>
<br /></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">What unique expertise and experience do you contribute? What is your purpose for communicating information? What do you share in common with your audience? What are your desired outcomes? What stories you have that might be relevant?</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal"><span style="font-weight: bold; color: rgb(51, 153, 153);">Presentation skills</span>
<br /></p><p class="MsoNormal">Be prepared, know the content and respect your audience. Answer/consider/respect all questions.</p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">Chris Costello: Addresses a big problem. Makes it understandable. </p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; color: rgb(102, 0, 204);"><b style="">Job Application</b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">
<br /><b style=""><o:p></o:p></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><o:p> </o:p></p> <p class="MsoNormal">It must be, at a minimum, readable and concise. In addition, it should be compelling and relevant to job. Looking for someone with expertise in the area. Conclusion is what they read first. Represent yourself accurately.
<br /></p><p class="MsoNormal">
<br /></p><p class="MsoNormal">9/29/09 - Linda Halabi & Laura Hamman
<br /></p> Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-83705280719649035162009-09-28T22:41:00.000-07:002009-09-30T09:01:55.307-07:00ESM 440: First day<!--StartFragment--> <p class="MsoNormal"><span class="Apple-style-span" style="font-family:arial;">September 24, 2009 ---- Class #1 - SDM</span><o:p></o:p></p> <p class="MsoNormal"><span style="font-family:Calibri;"><o:p> When writing and/or presenting, it is extremely important to do an <u>Audience Assessment</u> -</o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">Ask yourself</span></b><span style="font-family:Calibri;">:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Who is my <u>targeted audience</u>? (Are they scientists? Policy makers? Co-workers? etc.) <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Why are these people listening to me talk/reading my report? What do they want? What do they need? <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">What is the purpose of what I am writing? What is my <u>desired outcome</u>?<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">What action do I want from the audience? (i.e. do I want people to support a policy? Or do I want people to donate money to my non-profit? What do I want audience to do/feel as a result of my writing/presentation?)<o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">Also important to develop your BRAND: <o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;">For example:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 110.95pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Create a blogging site and get a url address<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 110.95pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Consider making your Facebook page look more professional- post important articles you have read, your thoughts on important environmental issues etc.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 110.95pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Use your Facebook page (status section) to post things about your job or what your career goals are<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 110.95pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Get onto Linked In<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 110.95pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Be aware that companies DO look at these pages/sites and may see your pages!<o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">2 Books for the Class:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family:Calibri;"><span style=""> </span></span><span style=";font-family:Calibri;font-size:11pt;" >(1)<span style=""> </span>slide:ology – The Art and Science of Creating Great Presentations (by Nancy Duarte)<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style=";font-family:Calibri;font-size:11pt;" >(2)<span style=""> </span>The Art of Possibility – Transforming Professional and Personal Life (by Zander and Zander)<o:p></o:p></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style=";font-family:Calibri;font-size:11pt;" ><span style=""> </span>< </span><span style=";font-family:Calibri;font-size:10pt;" >both should be on reserve in the Bren library</span><span style=";font-family:Calibri;font-size:11pt;" > > <o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">Highly Productive Writers - What are their strategies?<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-left: 72.3pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">They write constantly- very disciplined <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 72.3pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Writing is a part of their daily ritual/ routine<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 72.3pt; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">One successful writer said he writes for 4 hours every day about anything – doesn’t matter the topic – as long as he is writing for those 4 hours<o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">Monica’s take on that strict/disciplined approach is that it is important BUT at the same time: <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family:Calibri;"><span style=""> </span>*<span style=""> </span>“You should really go with whatever works for you”<span style=""> </span>* <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;"> Some studies say: “people who procrastinate don’t do well in school” <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;"><span style=""> </span>BUT this is actually not always true!!!<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;">Some people do have the ADAPTIVE SKILL and are able to be highly productive under pressure and last minute (for example, some people can get into a flow and have clarity of purpose even when they have procrastinated or put something off)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;">Often times for those people, anxiety does not come from actually worrying about producing the final product- instead it is anxiety that is induced from the guilt about procrastinating (the anxiety that results when we feel like we should be doing something and we are not)<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Calibri;">BUT in group projects, it is important to consider the other people in your group and make an effort to make deadlines:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.5in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Remember, your group does not know that you have that amazing adaptive skill and are able to procrastinate until the last minute and still produce excellent work<o:p></o:p></span></p> <div style="border-style: none none solid; padding: 0in 0in 11pt; margin-left: 1.25in; margin-right: 0in;color:-moz-use-text-color -moz-use-text-color windowtext;"> <p class="MsoNormal" style="border: medium none ; padding: 0in; margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Group members will most likely get anxious and think you are not doing your work or that you will not finish on-time etc. etc.<span style=""> </span><o:p></o:p></span></p> </div> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b style=""><span style="font-family:Calibri;">EMAIL ETIQUETTE- EXTREMELY IMPORTANT<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family:Calibri;">It is VERY important to initially present yourself well (right from the start); you may never see the person or have a chance to come into contact with them again.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family:Calibri;"><span style=""> </span>Tips to enhance clarity: <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Be very concise and specific- make it crystal clear what is your purpose for writing <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">If you need to meet or talk with someone, give him/her specific times/dates that you are available<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Avoid open-ended questions or comments… for example, do <u>not</u> say “I would like to meet with you <i style="">some day about something</i>”<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Use short specific sentences- be brief and do not include too much background information<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Use bullet points<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Consider timing: take into account what time or what day you are sending an email. For example, don’t send a bad news email (**) at the very end of the day or don’t expect a follow-up immediately on a Friday afternoon etc. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Know what your expected outcome is so you convey the message the you want.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Any more than 2 back and forth emails is too much- - if your aren’t accomplishing your goal of your email, suggest communicating verbally <o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0in;"><span style="font-family:Calibri;">(**)<span style=""> </span>Guidelines for bad news messages<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">1.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Focus on the issues/facts and do not make it personal. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">a.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">For example, if you or someone has missed a deadline, do not give excuses or get overly angry- stick with what you need: I need an extension, I need you to get it in by tomorrow at noon etc. <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">b.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Another example: Make it as neutral as possible: “We were expecting this data from John and because he has left his position, we are not able to get it. I suggest we do X, Y or Z.” DO NOT WRITE: “John quit his job and now we are screwed and have no data… <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">2.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Write when you are CALM- avoid personal attacks<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">3.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Government could care less about flattery (general rule of thumb) <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">4.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Professors/ people in academia tend to care about politeness/flattery/thank yous etc. (as a general rule)<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">5.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Avoid unnecessary comments (Example: poppyseed bread) <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">6.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Avoid using tones or showing your emotional baggage <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">7.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Can cc. someone who may be involved – given that so-in-so is out of the country, what do you think? Could you help me?<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">8.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Don’t over-communicate<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">9.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Main person you are writing to is in the “To” address line. Everyone else is you can cc. Or you can BOLD/ underline the person’s name the message is directed to…<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">10.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Don’t c.c. a supervisor when he/she doesn’t need to be involved…- very “snarky” <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">11.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Consider the entire track of the email – If you forward a message, INCLUDE THE RELEVANT PARTS not pages and pages of old messages.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">12.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Use the SUBJECT line to try to state the point of email. For example, if today is a due-date of a big report, use SUBJECT line to say “Report is Due Today” <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">13.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">PROOF-READ - <span style=""> </span>don’t make mistakes !! <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><span style="font-family:Calibri;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><b style=""><span style="font-family:Calibri;">Generate positive outcomes from bad news messages:<o:p></o:p></span></b></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">1.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Consider the human element – what can I send to get the response I need? Remember there is a human being on the other end of the email.<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">2.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">Only use humor where possible/appropriate… <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family:Calibri;"><span style="">3.<span style=";font-family:";font-size:7pt;" > </span></span></span><span style="font-family:Calibri;">End on a positive note- - hope you are having a safe trip, what date could I expect a response? <o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in;"><span style="font-family:Calibri;"><o:p> </o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in;"><span style="font-family:Calibri;">NEW SYLLABUS WILL BE POSTED ON-LINE<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0in;"><span style="font-family:Calibri;"><o:p> </o:p></span></p> <!--EndFragment-->Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-45732819397929514182009-06-05T10:07:00.000-07:002009-08-24T13:08:16.913-07:006/4 Class: Wrap Up (and Ship Out)A Bit of Review<br /><span style="font-weight: bold;">Class Theme: Targeted Communication</span><br /><ul><li>Clearly responding to needs of task and audience</li><li>Have specific purpose</li><li>Audience assessment should be integral in writing process</li><li>writing exercises (see Tariel's blog post)</li><li>Bridget on her presentation tips (see Bridget's blog post): <span style="font-weight: bold;">hand drawing slides is especially useful</span>. Tests your knowledge of your slides. Purpose of this practice is to know info so well that you're not thinking about what you're going to say; you're just saying it. Have a conversation with the audience rather than sounding memorized.</li></ul><span style="font-weight: bold;">Applying good writing strategies to job application</span><br /><ul><li>Job announcement example: Tribal Forester for Santo Domingo Pueblo (Note: the pay scale for this job seems to disgust Monica. Message: an Indian trible is a long way from a tech company.)</li><li>Using job description, highlight requirements that you can actually do</li><li>Underline things that you are not qualified for and see how you can "fudge" them in your cover letter or resume</li><li>Place job description side by side with cover letter and resume to see how they reflect job requirements</li></ul>Writing a strong cover letter<ul><li><span style="font-weight: bold;">formatting tip</span>: | Create header | stationary by | using vertical line key | above return key.| Note: use at your own risk. This technique is not sanctioned by Bren Career Development.</li></ul>Cover Letter Introduction<br /><ul><li>specifically target company</li><li>shouldn't look like a form letter</li><li>state which group you want to work in or the position you want</li><li>mention master's degree next</li><li><span style="font-weight: bold;">sweet sentence</span>: "...school's rigorous interdisciplinary curriculum, coupled with my professional experience, have provided me with the skills to succeed in a position requiring analytical research, discretionary analysis, and effective collaboration."</li></ul><span style="font-weight: bold;">Craft your bullet points wisely<br /></span><ul><li>need to work well, shouldn't look like a paragraph</li><li>option: bold bullet titles (truly state of the art)</li><li>have consistency with bullets (not like this). Use colon or periods (em dashes are also pretty badass).</li><li><span style="font-weight: bold;">Market yourself. </span>Use the word "led" wherever possible.</li><li>Employers want strong writing skills so use concrete examples. Example: "Read 80 pages and produced a 2 page summary memo in 48 hours."</li><li>If attaching lots of files, state names of files in email</li><li><span style="font-weight: bold;">Question: What if cover letter bullets are too similar to resume?<br /></span></li><li>Answer: Bullets in resume should be more extensive and highlight/emphasize elements of the resume</li><li>How to beat the resume machine: Machine will be looking for key words that maps to job description. Make sure these words are in your resume and cover letter or you will be TERMINATED (yah, I just saw the movie)</li><li>Keep audience in mind when formatting</li><li>For instance, Oxford is very <span style="font-weight: bold;">proper</span> and <span style="font-weight: bold;">old-fashioned</span> (hence all the white uniforms at <span style="font-weight: bold;">Wimbledon</span>) so anything <span style="font-weight: bold;">bold</span> might gravely <span style="font-weight: bold;">offend them</span></li><li>How the goverment operates: bold is better when it comes to bullets. (If the Feds only read the bolded text, why does it take them twice as long to read it?)</li><li><span style="font-weight: bold;">When applying without existing job description</span>: Make cover letter display and wide range of abilities that could apply to a number of positions OR write a cover letter for your ideal job.</li></ul><span style="font-weight: bold;">Email Etiquette (avoiding the #%$! storm)<br /></span><ul><li>Generate positive outcomes from bad news emails<br /></li><li><span style="font-weight: bold;">Most important to consider: </span>What is the audience (person you're on the verge of an email firestorm with) hoping to get out of this</li><li>Give person/ group an 'A' (flatter, praise, suck up, give 'em that "damn right I'm awesome" feeling</li><li>Can't take attitude that you're the only one giving 100%. Have to assume that everyone is giving their best and state this recognition.</li><li>These situations happen frequently in collaborative projects</li><li><span style="font-weight: bold;">Don't take yourself so damn seriously!</span></li><li>Bold move from Monica: Shows examples from her personal email. Monica, a model of transparency.</li><li>Purpose of Monica's email was to activate many people to solve an ongoing problem created by a single person.</li><li>Words that activate people: "let's pool our collective expertise", "let's work together"</li><li>Look for positives in the negative email</li><li>Use a little humor</li><li>Avoid burning bridges. Important thing is to stay professional. </li><li>Always think about what possible outcomes might come from an email, especially in the long run. How can this help me in the long run?<br /></li><li>Sometimes you just have to brush your shoulder off. </li><li><span style="font-weight: bold;">If it's really serious set up a face to face to resolve it.</span></li><li>Sager shows me his Hooters pen. I give a chuckle. Ah shucks.</li><li><span style="font-weight: bold;">Best strategy: </span>when things get heated then step back. Wait. Deep breath. Clear head. Look at big picture.</li></ul><span style="font-weight: bold;">Writing for a call to action or outreach<br /></span><ul><li>Problem statement</li><li>Your stance on it</li><li>Very clear message</li><li>Action phrases</li><li>A call to legislative action can serve 2 purposes. The messages goes to Congress but also sells people on whatever stance you support.</li></ul>Monica thanks the students. No, Monica...Thank you. Thank <span style="font-style: italic;">you</span>.<br /><span style="font-weight: bold;"><br /></span>--Lucas Bare<span style="font-weight: bold;"><br /><br /><br /><br /><br /><br /><br /></span>Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-52562799296144801622009-06-04T20:19:00.000-07:002009-06-05T01:18:25.289-07:00Authoritative Nonsense: Professional and Creative Writing Exercise1. Write a short paper (up to 1-2 pages) explaining or describing a topic about which you know nothing.<br /><br />2. You can explain or describe a concept, how to do something, or how something works.<br /><br />3. This piece should be written in an authoritative style - pretend that you are an expert on the subject. What you write can be completely ridiculous, but the tone and style must be serious, authoritative, and professional.<br /><br />4. Do not do any research on the topic.<br /><br />5. This exercise can be written in 15-20 minutes. However, more time can be spent writing, if desired.<br /><br />The piece will probably be funny, if not absurd.<br /><br />Although this is a creative writing exercise, it is particularly relevant to people who practice professional, academic, and scientific writing. It is an exercise in writing in an authoritative and convincing style - even if it is completely ridiculous. By divorcing the authoritative and professional writing style from a real subject requiring any expert knowledge, the writer is required to focus on the qualities of authoritative professional writing rather than being distracted by research, facts, and reality. Additionally, the creative aspect helps develop general writing skill.<br /><br />Doing this exercise with a group of people is very funny and entertaining...it is also a good way to compare writing styles.<br /><br /><br />--Tariel NaxonBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com1tag:blogger.com,1999:blog-7882149986361225114.post-52504770935864055002009-06-04T13:16:00.000-07:002009-06-05T01:19:02.952-07:00Random Bowls: Creative Writing Experimentation and ExplorationThe purpose of this exercise is to stimulate the creative process and develop your writing ability. The random nature of this exercise challenges the writer to creatively and spontaneously write a story. The point is not to write a masterpiece. Therefore, do not worry about the quality of your writing. This is a time for experimentation and the exploration of your creativity and writing ability. Although this writing exercise is a creative writing technique (e.g. novels, poetry, playwrighting), it can be beneficial for developing any writing style.<br /><br />I learned this technique from award winning playwright and author, Luis Alfaro. He claims he practices this simple exercise for at least ten minutes every morning.<br /><br /><span style="font-style: italic;">Random Bowls</span><br /><br />1. Designate three bowls or another type of container as "subject", "action/activity/event", and "goal/purpose" respectively.<br /><br />2. Write a word or sentence fragment on a small piece of paper. Or, you can cut them out of newspapers and magazines.<br /><br />3. Repeat the above step using different words or sentence fragments until you have at least several pieces of paper.<br /><br />4. Place these pieces of paper in the three bowls.<br /><br />5. Sit down ready to write.<br /><br />6. Without looking, draw one piece of paper at random from each of the bowls so that you will have drawn a "subject", "action", and "goal".<br /><br />7. Write a story based on your random subject, action, and goal.<br /><br />8. Write for at least ten minutes. Write longer, if you feel inspired.<br /><br />9. Practice this exercise daily or occassionally, as desired.<br /><br />--Tariel NaxonBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-82589856045844509812009-06-03T18:45:00.001-07:002009-06-03T18:51:21.126-07:00Suggestions for developing a memorable presentation1. Work with your group to determine what you want to say, but not how you want to say it.<br /><br />2. Fancy words don’t matter when presenting, people tend to hear whatever you say in their own words anyway—fancy words are for writing, not speaking.<br /><br />3. After you know what you want to say generally, write a script.<br /><br />4. Memorize that script pretty well, but don’t worry about slipping up on one to words—you’re going to try and forget that script soon anyway. Consider different approaches to memorization: speaking out loud, typing, writing by hand, and mentally reviewing.<br /><br />5. At least once, go through the script by memory and hand draw all the slides; make bullet points of what you are suppose to say on each slide—bullets should include hard facts that you have to say, but not full sentences.<br /><br />6. Start practicing the script intentionally phrasing in different ways—or better stated, practice without trying to determine whether or not you are saying it exactly as the script was written.<br /><br />7. Work with a person one-on-one who will give you critical advice about what isn’t working.<br /><br />8. Practice for critical points (facts). Do not try and say the exact same thing every time—it is unnatural. We can almost never repeat back the exact same phrasing of anything we say—we know basically what we said, the main point and the general tone, but we rarely know the exact wording. Speeches become obviously memorized when you are mentally searching for a specific word rather than a concept.<br /><br />9. Get to know the information thoroughly, then relax a little.<br /><br />10. Don’t act, most of us are bad at acting and it shows. Don’t try to “present”, try to explain (e.g., one client at the GP defense remarked “I didn’t know I was going to a play”).<br /><br />11. Practice a lot. Practice with different people—it’s hard to get excited or sound interesting when you are talking to people who know exactly what you are going to say.<br /><br />12. Be yourself on stage, if you like hand movements, use them, if you like walking on stage do so, consider other people’s advice on the best style, but be confident that the audience actually wants to see you as a person—they aren’t as interested in seeing you try to be someone else.<br /><br />13. If you know the information, if you have practiced, if you know the point of the story and what you want people to understand, then little slip-ups the day of or other life events that suddenly dominate your brain won’t throw you off as much.<br /><br />14. Have confidence in yourself. You are smart, you know the information, and people are interested.<br /><br />--Bridget DobrowskiBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-75416290604808000632009-06-03T11:41:00.000-07:002009-06-05T01:17:22.222-07:006/2 Class: Guest Speaker Tracy Barba<!--StartFragment--> <p class="MsoNormal" style="margin-bottom: 0.0001pt;">Guest Speaker: Tracy Barba (<i style="">Director of Marketing for Duarte Design, Inc</i>)</p><p class="MsoNormal" style="margin-bottom: 0.0001pt;">In today’s class, Tracy presented strategies for interacting with the press. She provided an overview on interacting with the media and some helpful interviewing tips that she has acquired over her 15 years in the marketing field.<br /></p><p class="MsoNormal" style="margin-bottom: 0.0001pt;"><!--StartFragment--> </p><p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span class="Apple-style-span" style=""><span class="Apple-style-span" style="font-weight: bold;">Preparation: Take a strategic approach<br /></span></span></p><p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span class="Apple-style-span" style=""> </span></p><p class="MsoNormal" style="margin: 0in 0in 0.0001pt 0.1in; text-indent: -0.1in;"></p><ul><li>Target what you want the reporter to learn from you whether it be on new material or in response to material that is already circulating.</li><li><span class="Apple-style-span" style="">It is good to look at what are the top stories, what reporters are writing about, what is the slant of the stories (i.e. human focus stories such as profiles of CEOs as would be found in Forbes magazine), and what their readers care about</span>.<br /></li><li><span style="font-family:Symbol;"><span style=""><span style=""> </span></span></span><span class="Apple-style-span" style="">After learning about what the audience wants, then you can start the process of talking to a number of different reporters or journalists or bloggers</span><br /></li><li><span class="Apple-style-span" style="">Best interviews have been when reporters are just looking for information and do not have a particular angle in mind, but are just about having a conversation</span></li><li>Use a conversational format in order to build rapport with the reporter for future meetings</li><li>Reporters often do not have time to do research, so wrapping the information or research you are doing around a particular trend that is going on, or a trend that the reporter likes to cover can be helpful for them</li><li><span class="Apple-style-span" style="">Synthesizing information can also be a very helpful way of building a relationship with a reporter </span></li><li><span class="Apple-style-span" style="">If you can tie your research into something that, for example, the local community can relate to, is something that can be very effective and gives the audience proof points</span></li><li><span class="Apple-style-span" style="">It might be a good approach to frequently check in with a reporter, follow the pieces they write, and take notes of topics they write about or are interested in and then shoot them an email and fill them in on something you know or are currently researching. It is a way of keeping them informed and often times the reporter will appreciate it.<br /></span></li><li><span class="Apple-style-span" style=""><span class="Apple-style-span" style=""><span style="font-family:Symbol;"><span><span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; font-size-adjust: none;font-family:'Times New Roman';font-size:7;" > </span></span></span><span class="Apple-style-span" style="">Focus on relationship building</span></span></span></li></ul><div><span class="Apple-style-span" style="font-weight: bold;">Interviewing Tips</span></div><div><ul><li>Having 2-3 things that you really want to convey to the reporter about your company or product is very important. Have statistics and facts readily available<br /></li><li><span class="Apple-style-span" style="">Dialogue is key - ask follow-up questions, ask the interviewer if the interview is going in the right direction or if there is anything else that they want to know about</span><br /></li><li><span class="Apple-style-span" style="">Always assume that everything you say to a reporter is on the record<br /></span></li><li><span class="Apple-style-span" style="">Need to be more cautious about junior reporters because they are still learning and finding their own voice and are using a lot of different tactics, as opposed to more seasoned senior reporters<br /></span></li><li><span class="Apple-style-span" style="">Best way to be prepared for interviews with junior reporters is to just keep in mind 2-3 key things that you want to convey and to try and relate those things with a trend</span></li></ul><span class="Apple-style-span" style="font-weight: bold;">Reasons you might get quoted:</span><ol><li><span class="Apple-style-span" style=""> You are seen as an authority on the topic because of your research and knowledge</span></li><li><span class="Apple-style-span" style=""> Something you say is edgy or funny - don’t be afraid to be funny, you might say something that challenges conventional wisdom or relates to a popular trend</span></li><li><span class="Apple-style-span" style=""> If there is a human element to it, it is more likely to attract the attention of the reporter</span></li><li><span class="Apple-style-span" style=""> Reporters love “firsts” – good way to get their attention</span></li></ol><span style="font-family:Symbol;"><span style=""><span style=""> </span></span></span><span style="font-weight: bold;">The Don'ts and "other" guidelines<br /></span><ul><li>Never do a cold interview<span class="Apple-style-span" style="">! Always feel like you have the ability to tell your interviewer that you need some time and that you will call them back, or ask if they can shoot you over some questions that you two can talk about. </span></li></ul><ul><li><span class="Apple-style-span" style="">Think of the questions as conversation starters, do not necessarily just answer the question. It's good to answer the questions asked, but then be able to bridge the interview to something that you would like to talk about or something you think the reporter might be interested in.</span></li></ul><ul><li><span class="Apple-style-span" style=""><span style="font-family:Symbol;"><span style=""><span style=""> </span></span></span>Be respectful of commitments you make - remember that reporters are on a deadline and if you commit to doing an interview, you should stick to it. It is a good way to build a trustful relationship with a reporter. </span></li></ul><div><div><span class="Apple-style-span" style=""><br /></span></div><div><span class="Apple-style-span" style="">--Julie Randall & Nikki Maciejowski</span></div></div></div> <!--EndFragment--> <p></p> <!--EndFragment--> <p></p> <!--EndFragment--> <p></p> <!--EndFragment-->Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-9191343761899258802009-05-30T10:52:00.000-07:002009-06-05T01:20:12.208-07:00Class 5/28, EditingThe main task for today's class was to create an editing checklist. Takeaway points:<br /><ul><li>everyone looks for different things (there are no absolutes)</li><li>BUT, there are certain things that everyone values<br /></li></ul>What do/should we look for when we edit our papers?<br /><ul><li>*flow</li><li>*clarity (word choice, message, organization)</li><li> *so what? (significance)</li><li>*concise</li><li>good support/evidence</li><li>cohesion</li><li>good transitions</li><li>coherence</li><li>compelling</li><li>matches expectations of task</li><li>strong conclusion</li><li>makes sense</li><li>necessary and sufficient</li><li>sentence variation</li><li>assumptions are explicit</li><li>thesis sentence</li><li>aware of audience</li><li>appropriate scope</li></ul>What is the audience looking for?<br /><ul><li>A lot of of the same elements that we should look for when editing our papers, but always be aware of what your audience needs.</li><li>Can be tricky to decide what type of language to use (simpler vs. more jargon)</li><li>Tip for writing papers/presentations - write it to convince the most knowledgeable person in the room, but make sure that the least knowledgeable person will be able to understand it</li></ul>Giving feedback<br /><ul><li>Understand what type of feedback they're asking for and give them that. Make sure to clarify expectations.</li><li>Pick one thing to work on and one thing that's really strong.</li><li>Don't be overzealous in editing.</li><li>Editing in the workplace is not about perfection, it's about interpersonal communication.</li><li>"Read it and tell me what you think" can mean a lot of different things.</li></ul>Peer review<br /><ul><li>They always see things you didn't see.</li><li>You tend to work harder on a piece when you know someone else is going to review it.</li></ul>--Alicia GodloveBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-5820407960310156692009-05-30T07:47:00.000-07:002009-06-05T01:39:56.420-07:005/28 Class<!--StartFragment--><p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><o:p><span class="Apple-style-span"> <span class="Apple-style-span" style=""><b style=""><span class="Apple-style-span">Follow-up on panel meeting of Wed., May 27 and the “no excuses” policy</span></b><span class="Apple-style-span">:</span></span></span></o:p></span></p> <ul><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">The panel discussed how - in the working world- no one wants to hear excuses and no one cares about excuses for why you didn’t get something done-</span><span class="Apple-style-span"><o:p></o:p></span></span></li><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">They don’t care who was at fault .. they just want to hear what are you going to do to fix it</span><span class="Apple-style-span"><o:p></o:p></span></span></li></ul> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">****</span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">This is true for the corporate world but that is a bit extreme </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">****</span><span style=""><span class="Apple-style-span"> </span></span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">It is not necessarily true for staff in academia or in government work- both of which move much slower than the corporate world.</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">**** Flip Side: If you work too hard at too intense a level, you are going to burn out </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">****</span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">Really, it is about a good balance of getting your work done etc. and being rational at the same time</span><span class="Apple-style-span"><o:p></o:p></span></span></p><p class="MsoNormal"><span style="font-weight: bold;"><span style="font-style: italic;">Today's topic: Editing</span></span></p><p class="MsoNormal">2 kinds of editing:<br /><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span"><o:p></o:p></span></span></p><ol><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">In our head/minds</span><span class="Apple-style-span"><o:p></o:p></span></span></li><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">What the audience is expecting </span><span class="Apple-style-span"><o:p></o:p></span></span></li></ol> <p class="MsoNormal"><span style="font-size: 100%;"><u><span style="font-family: Arial;"><span class="Apple-style-span">Goal of today is to create an Editing Worksheet: Checklist of what you want to make sure that you don’t miss when writing/editing a paper</span><span class="Apple-style-span"><o:p></o:p></span></span></u></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><b style=""><u><span style="font-family: Arial;"><span class="Apple-style-span">3 Levels of Editing</span></span></u></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">: </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">1.</span><span style=""><span class="Apple-style-span"> </span></span></span><span style="font-size: 100%;"><b style=""><span style=""><span class="Apple-style-span">Global: overall read</span></span></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">- how does the whole thing work together, are you getting your message across</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">2.</span><span style=""><span class="Apple-style-span"> </span></span></span><span style="font-size: 100%;"><b style=""><span style=""><span class="Apple-style-span">Local: paragraph level</span></span></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">- </span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">each paragraph as a community, how does first sentence support all the rest and how does it wrap up</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">3.</span><span style=""><span class="Apple-style-span"> </span></span></span><span style="font-size: 100%;"><b style=""><span style=""><span class="Apple-style-span">Sentence </span></span></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">: punctuation, mechanics, word choice</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">_____________________________</span></span></p><p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">General ideas to keep in mind when you are writing:<br /></span></span></p><ul><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Would your grandmother understand?</span><span class="Apple-style-span"><o:p></o:p></span></span></li><li><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Assume an interdisciplinary audience – some highly knowledgeable and some not so knowledgeable.</span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span"> Test it to the most intelligent- have you maintained their interest without losing those people who don’t know very much? </span><span class="Apple-style-span"><o:p></o:p></span></span></li></ul> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Example:</span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">Malcolm Gladwell (author of </span><u><span class="Apple-style-span">Blink</span></u><span class="Apple-style-span">, and </span><u><span class="Apple-style-span">The Tipping Point</span></u><span class="Apple-style-span">) is a good example of writing very clearly- he has an appreciation that it is not about the “language”- it is about the ideas behind the language..and he really knows his material</span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><b style=""><span style=""><span class="Apple-style-span">Bridget’s suggestion</span></span></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">:</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <div style="border-style: none none solid; padding: 0in 0in 1pt; margin-left: 0.5in; margin-right: 0in;"> <p class="MsoListParagraph" style="border: medium none ; padding: 0in; margin-left: 0.25in; text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 100%;"><span style=""><span class="Apple-style-span">·</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-size: 100%;"><b style=""><span style=""><span class="Apple-style-span">Use sideboxes in writing</span></span></b></span><span style="font-family: Wingdings; font-size: 100%;"><span style=""><span class="Apple-style-span">à</span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span"> sideboxes can be an area to explain or give clarification to those people who may not be familiar with the information AND those people who don’t need that extra info don’t really need to read it carefully</span><span class="Apple-style-span"><o:p></o:p></span></span></p> </div> <p class="MsoNormal"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">What do you look for when you are editing a paper? </span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">In partners: </span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span"> </span></span></span></b></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Tessa and Alicia: </span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">comma usage</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">variety of sentence type</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Bridget and Tariel</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">clear objective/thesis statement</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">flow/logical order</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">easy to find critical points?</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left: 1in; text-indent: -0.5in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Lara/Kate/Emily</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 76.5pt; text-indent: 0in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">flow/organization</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">relevant and appropriate recommendations</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">supporting and well-integrated evidence</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">answer the question- clear thesis </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">choice of language</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">6.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">appropriate scope</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: 22.5pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">7.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">assumptions are explicit</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Kelly and Alicia</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">thesis/big picture points</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">no long, wordy sentences</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">sentence flow within paragraph</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">tense/passive v. active agreement</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">format/organization</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-indent: 0.25in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Nikki and Julie</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">intro and conclusion</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">spelling etc.</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">keep paragraph length concise (don’t let it get too big)</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">flow of paragraphs and sentences (avoid redundancy)</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">be aware of audience in terms of phrasing and word choice</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Julia and Caitlin</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">concise</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">overall flow</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">topic/concluding sentences</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">sentence/word variation</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">grammar/punctuation</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="text-indent: 0.5in;"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Shannon/Christina</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Does it flow?</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">So what?</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Concise and direct</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Opening and closing sentence/paragraph</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: 27pt;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Strong intro and conclusion to Set the scene and sum it up</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">CLASS: </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">flow</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">clarity</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">a.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">word choice</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">b.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">organization</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">c.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">message</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">sentence variation</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">SO WHAT??? </span></span><span style="font-family: Wingdings; font-size: 100%;"><span style=""><span class="Apple-style-span">à</span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span"> significance (art is making it sound like it isn’t repetitive)</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">concise</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: Arial; font-size: 100%;"><o:p><span class="Apple-style-span"> </span></o:p></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><u><span style="font-family: Arial;"><span class="Apple-style-span">ONE MAIN POINT when reading and/or editing a paper</span></span></u></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">: </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 63pt; text-indent: -13.5pt;"><span style="font-family: Symbol; font-size: 100%;"><span style=""><span class="Apple-style-span">·</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Each reader is looking for slightly different things</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 63pt; text-indent: -13.5pt;"><span style="font-family: Symbol; font-size: 100%;"><span style=""><span class="Apple-style-span">·</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Writing is NOT math, not always right/wrong</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 63pt; text-indent: -13.5pt;"><span style="font-family: Symbol; font-size: 100%;"><span style=""><span class="Apple-style-span">·</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">NO absolutes</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 63pt; text-indent: -13.5pt;"><span style="font-family: Symbol; font-size: 100%;"><span style=""><span class="Apple-style-span">·</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">And there are things that everyone values: conciseness</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><o:p><span class="Apple-style-span"> </span></o:p></span></p> <p class="MsoNormal"><span style="font-size: 100%;"><u><span style="font-family: Arial;"><span class="Apple-style-span">GIVING and RECEIVING FEEDBACK</span></span></u></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">:</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">(Interesting reading about this in Silvia – was not assigned) </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">How to manage feedback? </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">human element</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">you are not the last say on editing</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">depends what feedback is for: understand what the person is asking you for and ONLY give them that kind of feedback!!!!! </span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Pick one thing that they can work on and one thing that is really good (considering the time frame they have given you) </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Don’t be overzealous!!!! – human element- more to writing than just having the perfect paper--- </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">6.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">“Read it and tell me what you think?” means TOTALLY different things in different situations</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 2.25in; text-indent: -2.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span style="font-family: ";";"><span class="Apple-style-span"> </span></span><span class="Apple-style-span">i.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">At Bren</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 2.25in; text-indent: -2.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span style="font-family: ";";"><span class="Apple-style-span"> </span></span><span class="Apple-style-span">ii.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Mean boss</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 2.25in; text-indent: -2.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span style="font-family: ";";"><span class="Apple-style-span"> </span></span><span class="Apple-style-span">iii.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Colleague- 2 or 3 suggestions </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">7.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">ASK for what you NEED- clarify your expectations!</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">8.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Turn-around quickly as possible…</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">9.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Editing in the workplace isn’t about perfect piece, it is about the interpersonal collaboration</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">10.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">It isn’t worth insulting someone</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">11.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">But it isn’t worth NOT saying something if document will FAIL</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1.25in; text-indent: -0.25in;"><span style="font-family: Arial; font-size: 100%;"><span style=""><span class="Apple-style-span">12.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">So is a balance</span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">* *</span><span style=""><span class="Apple-style-span"> </span></span><span class="Apple-style-span">No reader is going to read the paper as you read it!!! </span><span class="Apple-style-span"><o:p></o:p></span></span></p> <p style="color: rgb(255, 153, 102);" class="MsoNormal"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><u><span style="font-family: Arial;"><span class="Apple-style-span">Monica’s List</span><span class="Apple-style-span"><o:p></o:p></span></span></u></b></span></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">1.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">matches expectations of task</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">2.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">coherence (does it ever all make sense)</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">3.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">cohesion</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">4.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">clarity</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">5.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">compeling (so what)</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">6.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">well-supported</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">7.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">flow</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">8.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">transitions</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">9.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">strong conclusion</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in; color: rgb(255, 153, 102);"><span style="font-size:85%;"><span style="font-size: 100%;"><b style=""><span style="font-family: Arial;"><span style=""><span class="Apple-style-span">10.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span></b><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">makes sense</span><span class="Apple-style-span"><o:p></o:p></span></span></b></span></span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: -0.25in;"><span style="font-size:85%;"><span style="font-family: Arial; font-size: 100%; color: rgb(255, 153, 102);"><span style=""><span class="Apple-style-span">11.</span><span style="font-family: ";";"><span class="Apple-style-span"> </span></span></span></span><span style="font-size: 100%; color: rgb(255, 153, 102);"><b style=""><span style="font-family: Arial;"><span class="Apple-style-span">necessary and sufficient (</span></span></b></span><span style="font-family: Arial; font-size: 100%; color: rgb(255, 153, 102);"><span class="Apple-style-span">try to be necessary – do you have all info/evidence necessary to adequately cover it sufficiently- (BUT not too much to bore or scare reader) </span></span></span><span style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span"><o:p></o:p></span></span></p> <p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial; font-size: 100%;"><span class="Apple-style-span">Posted by Shannon Murray</span></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span></p><p class="MsoNormal"><span style="font-family:Arial;"><o:p><span class="Apple-style-span" style="font-size:small;"> </span></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial;"><o:p><span class="Apple-style-span" style="font-size:small;"> </span></o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family:Arial;"><span style=""> </span><o:p></o:p></span></p> <p class="MsoListParagraph" style="margin-left: 0.75in;"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial;"><span style=""> </span><span style=""> </span><o:p></o:p></span></p> <!--EndFragment-->Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-15002680527407995842009-05-29T07:24:00.000-07:002009-06-03T07:29:27.974-07:005/26 Panel on Workplace Writing<span style="font-style: italic;">Panelists: Matt Langley, Business Development Associate, (Clipper Wind Power), Aubrey Spilde, Transportation Planner, (SBCAG), Lara Polanksy, Bren MESM Student, EPA Summer Intern</span><br /><br /><span style="font-weight: bold;">Matt Langley, Business Development Associate, (Clipper Wind Power)</span><br /><span style="font-style: italic;">Writing in his job:</span><br />-Facilities $200million to 4 billion to construct, so if you don’t have a contract for the facility then you won’t get a loan to construct ← writing proposals is a critical part of the whole company<br />-Very detailed oriented<br />-Job is collaborative (herding cats) and translating engineering jargon<br /> -Problem: things being turned in after they are due<br />-In technical fields, it’s a lot of writing of what you don’t know about,<br />-Also you may edit someone else’s work, so you need to be mindful of not changing the point of the writing.<br />-Some people think they are great writers and they aren’t, so be careful of how you handle their feelings<br />-People “hate” writing proposals if it isn’t part of their job<br />-Written Proposals = you only get one shot, if you lose it its costs $200 mill-to 4 bill<br /><br /><span style="font-weight: bold;">Aubrey Spilde, Transportation Planner, (SBCAG)</span><br /><span style="font-style: italic;">Writing in her job:</span><br />-Regional planning so there’s a lot of writing (long range plans, directives to where funding goes, staff reports – summarizing loooong document into 2 pages)<br />-A fair amount of collaboration, both in composition and editing<br />-“Writing styles between people will always be an issue in the workplace”<br /><br /><span style="font-weight: bold;">Lara Polanksy, Bren MESM Student, EPA Summer Intern</span><br /><span style="font-style: italic;">Writing in her job:</span><br />-Wrote and reviewed grant proposals for EPA<br />-Importance of mapping your statements to RFP requirements → easier to find information, more likely to get funding<br />- Interagency Collaboration: Independent research versus collaborative research (key is to keep checking back in with all the agencies to make sure it still makes sense)<br /><br /><span style="font-weight: bold;">Expertise</span><br /> -Aubrey: Make sure things meant for the public can be understood by the public.<br /><br /><span style="font-weight: bold;">Where do assignments come from?</span><br /> -Aubrey: Federally or state mandated<br />-Matt: I’m the assigner, I’m on the listserves that send proposals and I select which we will go after<br /><br /><span style="font-weight: bold;">What’s a day in your life?</span><br />-Lara: Reviewing proposals was a side project and usually done in haste (aka keep your proposals concise and easy to understand)<br />-Aubrey: Researching, writing, calculating, writing staff reports<br />-Matt: Travel a lot, 30-40% proposal writing, responsible for buying/selling assets<br /><br /><span style="font-weight: bold;">Communication Tips from Matt:</span><br />**When you communicate in emails – never use 10 words when 5 will do, don’t write more than 2 paragraphs if you want them to read the last sentence. People’s thumbs get tired of scrolling on the blackberry. ;)<br /><br /><span style="font-weight: bold;">What’s the turnaround time on the proposals?</span><br />-Matt: 45 days (give or take), but the time goes quick because of corralling and coordinating<br /><br /><span style="font-weight: bold;">What are the most challenging aspects of your writing?</span><br />-Aubrey: 1) Making complicated info clear to those not familiar with it, 2) Write emails that are direct so you actually get what you want (pinpoint who does what and by when).<br />-Matt: Time management is always a problem. Writing proposals is important but its hard to get people to do it. Also: specify what time something is due and at what time zone. Leadership is needed: it’s hard to stand up sometimes in order to limit scope.<br />-Lara: Making a strong case is difficult – leave time for data collection, limiting project scope is difficult (taking on too much, can result in poor knowledge and writing), coordinating with people is difficult.<br /><br /><span style="font-weight: bold;">Managing Time and Responsibilities:</span><br />-Jordan: At his internship, was writing a proposal that nobody was taking responsibility for, so by not being prepared for it, he learned a lot.<br />-Matt: described leadership in writing as “Managing Up” – When you’re given low level work, but need to coordinate contributions and sign off from higher ups.<br />-Matt: When estimating how long it will take you to do something, add about 40% for a good estimation<br />-Lucas: Sometimes even getting things done ahead of time doesn’t mean stress is avoided because other people may put off reviewing it.<br /><br /><span style="font-weight: bold;">Effective and Ineffective Communication:</span><br />- People will take your estimations of how difficult or time-consuming something is if you say it with authority.<br />-Boundary Bulldozer: If you are going to say a timeline or task is too demanding, you should have good reasons and time estimation to back your excuse up. Boundary bulldozers will ask why, why, why and try to get you to agree to their terms.<br />-It is always good to set due dates 10 days or 5 days early.<br />-Matt: Don’t be afraid to keep bothering someone until they get back to you with what you need.<br />-Monica: But also realize your ranking and that everyone is busy. Don’t be a bother until you’ve given them adequate time and advanced notice.<br />-Matt: Remember that most companies are operating at n –1, they’re at least one person short, so everyone has to do extra work.<br />-Know how hard to push, when to push and when not to push. Stay professional.<br /><span style="font-weight: bold;">-The better you are as an employee, the easier it is to stand up for yourself.</span><br />–The people who give excuses are the ones who always give excuses and people stop believing in them or caring about them.<br />-Matt: “The unexpected happens, but it doesn’t happen everyday…”<br />--It doesn’t matter who is “right” or “wrong” when a proposal is late or not accepted, all that matters is the success of the project. Don’t spend time dwelling on blame, move forward.<br />--If you’re late to provide a colleague with information, “sorry for the delay” is the max apology to give, people don’t care beyond that (e.g., they don’t want to know about your sick cat or car trouble, they just want to know when they should expect the work to be done).<br /><br /><span style="font-weight: bold;">Spin failure or rejection as a learning experience</span><br />-When you send a proposal to a federal agency and it doesn’t get funded, you can ask for the reasons why and the funding agency will tell you why.<br />-Know when to speak up and don’t be afraid to even if you think you will look like you are overstepping your superiors (Maybe you’ll have more training or knowledge in a certain subject than they do, and if mistake isn’t caught by you, it could cost the company time and money)<br /><br />--Julia GriffinBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-42530334217918473952009-05-28T16:16:00.000-07:002009-06-03T07:10:22.623-07:00Tuesday, 5/26 Notes - continued from Kelli's previous post<meta equiv="Content-Type" content="text/html; 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font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> <![endif]--><u>Audience Need<o:p></o:p></u></p> <p class="MsoNormal">Audience need is the most important decision you will make as a writer because it drives so many dimensions of the writing piece: word choice, emphasis, citations and sources etc. Different groups will be interested in different types of information.<span style=""> </span>Audience will also dictate what type of examples the writer will use and conclusions drawn.<span style=""> </span></p> <p class="MsoNormal"><u>Audience Expectations<o:p></o:p></u></p> <ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="">What information will move them [statistices, percentages, dollar figures]</li><li class="MsoNormal" style="">So what?<span style=""> </span>Why were they reading this?<span style=""> </span>What was the <i style="">call to action</i>?</li><li class="MsoNormal" style="">Action/desired outcomes?</li><li class="MsoNormal" style="">What are the possibilities?</li><li class="MsoNormal" style="">Are you recommending or simply informing?</li></ul> <p class="MsoNormal"><u>How to get past writer’s block<o:p></o:p></u></p> <p class="MsoNormal">There is no reason for writers block if you are an academic writer.<span style=""> </span>Nothing new is being created, it is all right there.<span style=""> </span>It is not a novel or poetry.<span style=""> </span>Something depressing about writing a dissertation is that you are usually writing for a very limited audience (ie. you and your advisor).</p> <p class="MsoNormal">People who have a consistent writing practice report more frequent experiences of inspiration.<span style=""> </span>Writing is practice.</p> <p class="MsoNormal">Setting goals in writing can be very helpful.<span style=""> </span>Much of writing is a lot like filling out a form.<span style=""> </span>Take it one paragraph, title, or section at a time and it will help to get things flowing.<span style=""> </span>Often it can be easier to write about topics or in settings where you are not fully invested in the product.<span style=""> </span>At work, with set times, writing can become easier if you set aside certain times when you know you do your best writing.<span style=""> </span>If you write better in the earlier morning, reserve these times.<span style=""> </span>Find a practice that works well for you, but remember that it is just a practice.</p><p class="MsoNormal">--Jordan Sager
<br /></p> Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-52863952310147819942009-05-28T12:38:00.000-07:002009-05-28T13:02:45.377-07:005/26 presentation by Sara HughesSara Hughes presented about policy briefs to our writing class on Tuesday, May 26. In addition to her experience writing briefs as a PhD candidate, Sara is also a fellow in the Luce Fellows Program here at UCSB.<br /><br />Sara described a brief as a straightforward document that is accessible to policymakers in a way that relays the information concisely, clearly, and supports their ability to make decisions. A main theme that was central to our discussion about briefs is the advice that Professor Anderson provided about writing a brief - keep it short.<br /><br />Sara began with tips on when to use a brief:<br />- asked directly by a policymaker or organization that knows your research will contribute to their position or can help them make a decision about their position.<br />- foster clarity among interdisciplinary groups. A brief can be a quick way to let others know what your research is about and how it applies to the working group.<br /><br />Next Sara discussed the various purposes of writing a brief:<br />- a brief can be used to summarize a complex science issue for policymakers - they want to get the expert's advice on an issue or learn about the latest results.<br />- use a brief to advocate for a policy option or political action that should be taken.<br />- summarize complex policy issues for scientists (not always the other way around!)<br />- don't forget - valuable purpose to a brief is to inform<br /><br />We spent some time discussing audience, a central theme to our class. A brief may be written for the policymaker and his/her aids/staff, and their main goal is to keep their constituents happy. A different audience is managers who are charged with meeting targets/mandates and may use a brief as a support for a resource management decision or as a press release. It is important to remember that one brief may not fit all audiences, but it may be as simple as rearranging the order of the brief depending on the audience's needs.<br /><br />Next we discussed the main elements of a brief and focused on the key findings. It is important to put these upfront to let the audience know what is the point of the brief, and then follow with the implications of these key findings. Then if action is warranted or other there is now a problem as a result, then setting the stage for policy change or new actions to be taken can be a solid way to finish the brief. It is also valuable to point out that everything is in working order.<br />The application of the brief, such as the mechanims to be used to address this issue or to call out who can use this information are also valuable elements of the brief.<br /><br />It is always a good idea to consider interest groups and how they are likely to respond to this brief. How will each group be affected and how can I help my audience strategize to handling the counterargument are very helpful questions to try to answer while composing the brief.<br /><br />Sara's valuable tips:<br /><ul><li>make the goal of the brief explicit and early</li><li>provide a summary of major points in a box, bullets, set aside in some fashion</li><li>use graphics as much as possible to illustrate points</li><li>be specific and direct, not academic, be cognizant of language - don't use language to try to cover up lack of knowledge - does NOT work</li><li>stay true to needs and interests of your audience</li><li>**strike a balance between professional, effective and informed to conclude brief - need to have a strong finishing statement that ends with something definitive</li></ul><p>We also spent some time critiquing and example brief, which is posted to our class gauchospace. The use of cliches in a brief created some varying discussion between whether or not it is a good idea to use them - easy to understand by wide audience/not perceived well by writing professionals.</p><p>Thanks Sara for your time and valuable information!</p><p>-Kelli</p>Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-3787764755305339922009-05-26T23:20:00.000-07:002009-06-03T07:34:44.061-07:00ESM 437 Class - 5/21/09<strong></strong>The focus of today’s class was writing reports. Below is a summary of the major points that were covered in class.<br /><br /><strong>Reports in General</strong><br />Reports are generally not intended to summarize (They are often 200+ pages long).<br /><br />Some things common to reports that were posted by class members in our forum were the use of visuals such as charts or maps or graphs, inclusion of some sort of introduction, use of headings to organize the document (the headings were more descriptive than those in journal articles). The language in these reports differed depending on the audience (some were more technical and some less so) but most tended to be less dense than Journal articles.<br /><br /><strong>Presentation by Kate on Writing Professional Reports</strong><br />1.Kate is presenting from a consulting perspective and the main thing she noticed in her work was that writing is a very collaborative process (“there is always another set of eyes on your writing”)<br />a.Her main audiences were regulatory agencies and corporate clients<br />b.The audience dictated both what sections were included in the document and what type of language was used.<br /><br /><em>2.Organization</em><br />a.Clients probably read executive summary, results, and conclusions so they should be well written and easy to find<br />b.Tables of contents are good for directing the reader to the location on specific sections of the report and to show the reader you understand and can provide what they need<br />c.Figures and tables can be listed separately below the table of contents<br /><br /><em>3.Length</em><br />a.Kate’s reports were no longer than 20p. but often you will need to write longer reports<br />b.It is helpful to look at other reports written by your company to get an idea of general length<br /><br /><em>4.Style</em><br />a.This will be specific to your employer and audience. For example, in Kate’s report they used the term “element” instead of chapter or issue to describe different sections of the report.<br />b.To get a feel for your company’s style read similar company documents<br />c.Make sure to write clearly and concisely as opposed to using a lot of big GRE type words<br /><br /><em>5.Challenges</em><br />a.You may need to write about unfamiliar topics or about something beyond your comfort zone. To help you do this you can ask questions to your co-workers or superiors to get more definition or clarification. You can also do background research/reading on the topic.<br /><br /><em>6.Take away points</em><br />a.Writing is a collaborative effort so try not to get offended by feedback from others or offend others with your feedback<br />b.Word choice is key so try to be clear and concise<br />c.Unfamiliar projects will come up so be ready and know how to address it<br /><br /><strong>Purpose and Audience Need</strong><br />1.The report posted by Kelli on Ecosystem Service Markets is a good example of a well stated purpose. Not only was the purpose clearly stated but the report also defines terms and then gives categorized examples in a manner that is very well organized. This prevents the reader from having to organize the information themselves.<br />a.When you read a report you should always ask “what is the purpose of the report?”<br />b.In terms of intro organization a good method is to state your purpose then the categories you will address and finally the assumptions guiding the information.<br /><br />2.Another good example of organization is the paper on food that Bridget posted.<br /><br />3.In the introduction of the paper that Christina posted the authors explain the purpose, the need the report is filling, and then who produced it. Conversely in the introduction to the report posted by Kelli they present a problem statement and present a solution. The audience for Christina’s report is more technical (denoted by the use of acronyms and technical language) while the audience for Kelli’s is more the general public. This can also be seen in how the intro to Christina’s paper is short and to the point because people who read these reports don’t need to be eased into the topic like a general public audience would be.<br /><br />4.Another good example of a paper is the paper Tessa submitted which actually has a heading titled “purpose.”<br />a.This paper also has good visuals such as maps and is a little different because it has references which indicate it is more directed towards a research community.<br /><br />5.The report that Lucas posted did not have great visuals because they did not place the pictures well and because everyone seems to be leaving the community in the pictures. Also the context map is pixilated, does not have a good scale bar, and the north arrow is not well placed.<br />a.In the report that Tessa posted the graphics are a lot stronger but there is a lack of color coordination and the one graphic of patches is just ugly and doesn’t go with the rest of the report.<br /><br />6.The report that Lara posted is obviously professionally laid out. It has a lot of color and gradient shading and very high quality pictures. The pictures are not labeled because they are just included to provide readers with nice visuals and also because picture labels can sometimes be intimidating to the general public.<br /><br /><strong>Report Analysis Activity</strong><br />In this activity we reviewed the reports posted to the class forum by class members and picked one to analyze in detail. The questions we tried to answer were:<br />1. What is the main message/purpose?<br />2. Who is the target audience?<br />3. What assumptions do the authors make about audience need?<br />4. How does language communicate these decisions/assumptions?<br /><br /><strong>Take Away Messages about Report Writing</strong><br />1. Effective report writing requires:<br />a. Knowing your audience and what they need/want<br />b. Addressing the audience needs in the document<br />2. Reports are longer than journal articles<br />3. Report writing is often collaborative<br /><br /><strong>Blogging</strong><br />Blogging is a great way to get the word out and “enhance your brand.”<br /><br />Everyone has a brand: it’s you. You are who you are wherever you go… and you should rep your brand wherever you go!<br /><br />The goal of blogging about this class is to provide class notes as a resource class members can refer to in the future when in the workforce and want to remember something that was covered in the class.<br /><br />Post By: T.BernhardtBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-3622121424676620002009-05-25T10:32:00.000-07:002009-06-03T07:30:53.196-07:00ESM 437: Journal Article Writing<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CC3534%7E1.TSI%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" 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<br /></u></b>19<sup>th</sup> May 2009</p> <span style="text-decoration: underline;"><span style="font-weight: bold;">
<br /></span></span> <p class="MsoNormal"><b style=""><u>Introduction and Abstracts<o:p></o:p></u></b></p> <p class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Need to get into a reader’s head when writing the paper to ensure paper is coherent</p> <p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->We don’t want the reader to struggle when reading our paper</p> <p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->May have to repeatedly use the same key words over and over again that signal what we are going to talk about</p> <p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Can also use signal phrases in both introduction and abstract to help reader make sense of the material to be presented:</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->This paper presents… => Reader expects to hear what will be discussed in the paper that follows</p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=";font-family:";" ><span style="">o<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Surprisingly little attention has…. => Reader expects us to identify what is missing in research</p> <p class="MsoNormal"><b style=""><u>Elements of an effective introduction<o:p></o:p></u></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->CARS; Creating A Research Space (here is what has already been covered and here is what I am contributing to the research space)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Methods</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">3.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Findings (provide a hint of what the findings were, do not explicitly explain the findings so that you can keep the readers interested in reading the entire paper)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">4.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Significance (So what? Why is this significant? What are the implications?)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">5.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->What/ How/ Why/Where</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">6.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Problem statement (use of strong examples and of explicit words)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">7.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Solutions focus (should state goal of paper)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">8.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Background (extent depends on how much space we have and how important it is to our readers)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">9.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Make it compelling (sexy enough for people to feel the need to read it throughout)</p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">10.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Fishing expedition vs. archaeological excavation (how much information do you need to get your point across?)</p> <p class="MsoNormal" style="margin-left: 0.75in;">Silvia (2007) offers a formula:</p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">a.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Background</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">b.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Basic research</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.5in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">c.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Description of experiments<span style=""> </span></p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Use of headings and subheadings to keep work organized and easy to read (could be in the form of questions relating to what you are going to talk about)</p> <p class="MsoNormal"><b style=""><u>Elements of an effective abstract<o:p></o:p></u></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 1.25in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Overview of what paper will be talking about, including findings and conclusions</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Written in a different way than the introduction (jumps straight to the point)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">3.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Need to include all compelling and useful information of the paper in the abstract (might be the only thing readers read)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">4.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Sets the frame straight up</p> <p class="MsoListParagraphCxSpLast" style="margin-left: 1.25in; text-indent: -0.25in;"><!--[if !supportLists]--><span style=""><span style="">5.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->CARS; Creating A Research Space (here is what has already been covered and here is what I am contributing to the research space)</p> <p class="MsoNormal"><b style=""><u>Conclusions in academic journals<o:p></o:p></u></b></p> <p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Conclusion also needs to be compelling, innovative and sexy (will probably be read alongside abstract<span style=""> </span>and/or introduction)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Determine what is the main point you want to get across and how to support it before writing (e.g., most likely findings and their implications/applications/recommendations)</p> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0.75in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Conclusion should also include suggestions for future research </p> <p class="MsoListParagraphCxSpLast" style="margin-left: 0.75in; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Might be useful sometimes to write backwards and start with the conclusion first</p> <p class="MsoNormal" style="line-height: normal;"><b style=""><u>Note:<o:p></o:p></u></b></p> <p class="MsoNormal" style="line-height: normal;">**Good writing follows a formula and has a consistent framework; can however be creative within the framework.</p> <p class="MsoNormal" style="line-height: normal;">** The key characteristics of good writing are:<span style=""> </span></p> <p class="MsoNormal" style="text-indent: 0.5in; line-height: normal;">-Clarity</p> <p class="MsoNormal" style="line-height: normal;"><span style=""> </span>-Elegance</p> <p class="MsoNormal" style="line-height: normal;"><span style=""> </span>-Simplicity in wording (avoid jargon as much as possible)</p> <p class="MsoNormal" style="line-height: normal;">** Star moments; a phrase or word that the reader s will remember and take with them</p> <p class="MsoNormal" style="line-height: normal;">** Active vs. passive voice; choice depends on how much you would like to distance yourself from a claim you are making</p> <p class="MsoNormal" style="line-height: normal;">** Use well thought out sentences; try to accomplish as much as you can in one sentence</p> <p class="MsoNormal" style="line-height: normal;"><o:p> </o:p></p><p class="MsoNormal" style="line-height: normal;"><o:p>
<br /></o:p></p> <p class="MsoNormal" style="line-height: normal; font-weight: bold;">--Christina Tsiarta </p> Brenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0tag:blogger.com,1999:blog-7882149986361225114.post-52820067381263575542009-05-21T14:02:00.000-07:002009-05-25T07:27:22.737-07:00Notes from 5/12/095/12/09<br />Assignments: 2 1-page summaries to distil information specific to an audience<br /><span style="font-weight:bold;">Today: audiences (based on Duarte’s slide:ology pp. 14-17) and email </span><br /><br /><span style="font-weight:bold;">3 things important to effective writing:</span><br />o purpose<br />o audience (today)<br />o clarity<br /><br /><span style="font-weight:bold;">Consider your audience’s needs – what is your audience like?</span><br />• Think about who? Not just on a professional level<br />• Target the people in the audience that will have the most questions<br />o Ex: client at Double Tree presentations<br />• Why are they listening?<br />o Some might benefit, they have to, they are passionate about the topic<br />• What keeps them up at night?<br />o Try to figure out how they can benefit, make it meaningful to them<br />• What is your desired outcome? – How can you solve their problem?<br />o There has to be an outcome, which one is important<br />• What do you want your audience to do?<br />o Ex: make a decision, support your research, etc. <br />• How might your audience resist?<br /><br /><span style="font-weight:bold;">Consider your needs as a presenter</span><br />• Not usually a consideration but still important<br />• Substance targeted to specific audience and specific outcome<br />• Connecting your needs with final outcome is the best situation<br /><br /><span style="font-weight:bold;">Consider quality of the presentation</span><br />• Find common interests, passions, fears to bring your message home to a specific interest<br />• The way you frame and present the material is crucial<br />• Topic outside of your area of expertise could be a hard sell<br /><br /><span style="font-weight:bold;">Consider your role in information delivery</span><br />• What unique expertise and experience do you contribute?<br />• What is your purpose for communicating information?<br />o Inform, motivate, persuade in a certain way<br />• What do you share in common with your audience?<br />• What are your desired outcomes?<br />o What do you want them to do?<br /><br />We did an exercise answering the following questions for our future career:<br />• Who am I?<br />• How can I relate to the audience?<br />• What is my desired result?<br /><br />We followed it with an exercise answering the following questions for four audiences: Floatopia organizers, Trekies, Computer Hackers, and Mafia<br />• What are they like?<br />• Why are they here?<br />• What keeps them up at night?<br />• How can you solve their problem?<br />• What di you want them to do?<br />• How might they resist?<br /><br />Then we answered the speaker questions for four speakers: Donald Trump, Al Gore, Dr. Evil, and Martha Stewart<br />• Who am I?<br />• How can I relate to the audience?<br />• What is my desired result?<br /><br /><span style="font-weight:bold;">Lessons from this exercise:</span><br />• Find out the audience’s world view and find a way to adapt your needs as the speaker to fit their view<br />• Redefine your ultimate, larger goal<br />• Larger target goal might make you a better presenter<br /><span style="font-weight:bold;"><br />Email Etiquette:</span><br />• To enhance clarity, keep it simple, be brief, use bullet points, consider timing, follow up<br />• Guidelines for bad news messages<br />o Focus on issues<br />o Resist and ignore personal attacks<br />o WAIT, always write calm<br />o Think about the bigger picture<br />• Generating positive outcomes from bad news messages<br />o Consider the human element<br />o Use humor<br />o End on a positive note<br /><br /><br />• **remember, anything you write can be forwarded or distributed<br /><br />- Emily WelbornBrenhttp://www.blogger.com/profile/09970449086953853342noreply@blogger.com0