Audience assessment for Group Project - 10/13

What is intriguing about the group projects we selected?

Similar topics or similar advisor
Clear methodology –Well developed framework with clearly defined results
Strong/clearly written Abstract / Executive Summary
Thorough analysis (CBA, Survey, Legal)
Convincing presentation (a topic we’re interested in, well dressed) Well written report
Good quantifiable results (backed up with data)
Applicability (methods and scope)
Negative:
Example of using language that was too area of study specific (GRE appropriate vocabulary)

Audience Analysis:
Which audience members will have read your report before your presentation? Very few
-Therefore presentation is important to convey message clearly and simply
-It is critical to write a strong executive summary and abstract
-If your project or pieces of the project will be used/distributed to client’s company be sure to direct writing style towards that audience

The Desires of the Client vs. Advisor
Seem to be very different expectations – we will need to address these in tandem
Client – has specific wants and needs from the results of project. (should direct presentation to client’s needs)
Advisor – wants to ensure the project is well defined and has clearly structured goals for project
-The GP Process
-Quality Deliverable
-Learning

Different sections of report might have different functions
Overall report – most technical
Abstract and Executive summary – start to be broader
Bren Defense, Project Brief, Public Presentation –most broad

-Aaron Wdowin